Refurbished Savile Row Store
Our refurbished Savile Row store is now open
Olivier Awards 2019
With improved lighting, extra selling space and new fixtures we have a created the perfect environment for the Chester Barrie Gold Label collection.
Tailoring is , of course, to the fore but shirts and accessories are given space and there is also a dedicated area for occasionwear.
The store was closed for nearly a month as our shopfitters transformed the store. Key changes include a further 80 square feet of selling space, an extra changing room and a new service area. Fixed units have been replaced by freestanding display stands with pewter frames and either solid oak or marble bases; floorboards have been exposed and polished; glass, velvet and alcantara are used as detail.
The store has been designed by Simon Kirby, Chester Barrie’s creative director:
“Our aim is to ensure both the store and the collection reflect the brand’s DNA: 1930s glamour with a contemporary character. I have designed the shop to combine traditional hand-crafted materials with a contemporary touch. It is a narrow store so we have added an awning to the front and opened up the inside to make it feel bigger. The far end of store is separated by darker blue walls and carpeting with velvet chairs which draws the eye and creates a more luxurious environment for our occasionwear.”
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